Berenice has undergone major changes: new website, launch of its American stores... SMS and emailing were done with 2 distinct platforms, and did not offer deep functionalities (reporting, segmentation). To meet its objectives, Berenice was considering a marketing automation solution. Thus, marketing management would be improved, as well as emailing and SMS campaigns. BayBridgeDigital intervened with the aim of an overall performance optimization.
BayBridgeDigital set up the Cloud Marketing BU as well as SAP with a new domain name, created an IP warming campaign. We also created 3 marketing paths with supervision for 3 email templates, and finally we set up an optimized FTP for importing data into Marketing Cloud.